For Immediate Release
Contact: Mark Osgerby
Marketing & PR Specialist
The Invincibelle® Spirit Campaign has raised over $973,000 for breast cancer research and will surpass the $1 million dollar benchmark in the coming year. Since 2009, the campaign has supported the Breast Cancer Research Foundation® by donating one dollar for every Invincibelle® Spirit Hydrangea sold and through Pink Day fundraisers hosted by independent garden centers.
Proven Winners® ColorChoice®, the brand behind Invincibelle® Spirit hydrangea, selected the Breast Cancer Research Foundation® (BCRF) because it is the highest rated breast cancer organization in the U.S. with an A+ rating from Charity Watch and 4 out of 4 stars from Charity Navigator. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.
In 2015, Invincibelle® Spirit II hydrangea was added to the Proven Winners® ColorChoice® shrub line. This new introduction improves upon the original Invincibelle® Spirit while continuing the legacy of donating one dollar from each plant sold to BCRF. From the continued H. arborescens breeding of Tom Ranney, this new hydrangea improves upon the original with brighter flower color, stronger stems, and superior container presentation. Like its predecessor, Invincibelle® Spirit II hydrangea is a reliable rebloomer that will perform from Manitoba to Mobile.
For more information about the Invincibelle Spirit Campaign, please contact Mark Osgerby at firstname.lastname@example.org.
About Proven Winners® ColorChoice®
Proven Winners® ColorChoice® is the brand name of Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners, and starter plants. Located in Grand Haven, Michigan, Spring Meadow Nursery has over 500 varieties in their catalog, including over 240 varieties marketed under the Proven Winners® ColorChoice® brand, including Incrediball® hydrangea, Lo & Behold® butterfly bush, Bloomerang® reblooming lilac, and ‘Sweet Sumer Love’ clematis. For more information, visit www.ProvenWinners-Shrubs.com and www.SpringMeadowNursery.com.
About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF awarded $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an “A+” by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.