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Press Room 2018-05-16T13:17:37+00:00

One Buzzworthy Plant!

Since its introduction in 2010, Invincibelle® Spirit and Invincibelle® Spirit II hydrangeas have been featured in over 100 articles in publications including The Wall Street Journal, Better Homes and Gardens, and The Chicago Tribune.

If you are a garden writer and are interested in writing a story about Invincibelle Spirit II, please contact Natalie Carmolli, Public Relations and Marketing at or by phone at 616-223-3366.


2018 Advertising and Promotions

Better Homes and Gardens – May
Northern Gardener – July/August
Oprah/Elle spreadvertorial and digital presence – October
State by State Gardening (select markets) –  Sept/October

Facebook and Instagram promoted posts – May and July, 2018

Broadcast Radio: Atlanta ((WWPW) Boston (WBZ), Charlotte (WKKT), Chicago (WGN, WBBM, 5 CBS stations, Dallas (KDMX), DC (WASH-FM), Denver (WBCO), Cleveland (WDOK), Detroit (WNIC), Hartford (WHCN, WJCI, WWYZ), Minneapolis-St. Paul (WCCO, KXJK), New York City (WINS, CBS-FM, CBS-AM), Philadelphia (KYW), St. Louis (KDS), Toronto (CHUM, Newstalk 1010)

PANDORA: 25 million impressions over 700 zip codes across the United States



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October 2015

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